Privacy policy

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.

Personal information we collect or process

We use cookies and similar technologies to enhance your experience and analyze traffic. You can change your settings at any time via our cookie management tool. When we use the term "personal information," we mean information that identifies, or could reasonably be linked to, you or another person. Personal information does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact details including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card numbers, debit card numbers, and other financial account numbers, payment card information, financial account details, transaction information, payment method details, payment confirmations, and other payment data.
• Account information including username, password, security questions, preferences, and settings.
• Transaction information including the items you view, add to cart, add to a wish list, or purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us including the information you provide in your communications with us, such as when you submit a customer support request.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of our Services you use, we may use personal information for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal information to provide the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for delivery, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing purposes only where you have given your consent or as permitted by applicable law. We use your personal information for marketing and advertising purposes, such as to send you marketing, advertising, and promotional communications by email, text message, or mail, and to display online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on the Services.
• SMS messaging. We do not share your consent to SMS messaging with third parties for purposes other than providing the messaging service. We may share this information with vendors who help us send text messages, including platform providers and telecommunications carriers.
• Security and fraud prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or harmful activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• To Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with various merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we not share information about you to show you targeted advertising and marketing based on your online activity with various merchants and websites.
• When you direct or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• To our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you provide to the Services will be transferred to and shared with Shopify, as well as third parties who may be located in countries other than the country in which you reside, in order to provide and improve the Services for you. In addition, to protect, develop, and improve our business, we use certain enhanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. Under these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights with respect to the use of your personal information for these purposes. For more information on how Shopify uses your personal information and what rights you have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here: Link to Shopify's Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access/know. You may have the right to request access to personal information we hold about you.
• Right to delete. You may have the right to request that we delete personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you marketing emails, and you can opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to the exceptions and limitations under local law, you may exercise the following rights in addition to those listed above:

• Right to object to and restrict processing: You may have the right to request that we stop or restrict our processing of personal information for certain purposes.
• Right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing conducted with your consent before its withdrawal.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact details below. For more information on how Shopify uses your personal information and what rights you have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For EEA countries, you can find a list of the responsible data protection supervisory authorities here. You have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call or email us at clientservices@eloe.se, or contact us at Brunsoppsgatan 9, Enköping, 74945, SE. In accordance with applicable data protection laws, we are the data controller for your personal information.